OUR 3 STEP APPROACH TO
HIGH PERFORMANCE GOOGLE ADS
ADVERTISING CAMPAIGNS
STRATEGIC APPROACH
We begin with a thorough assessment of the market. By understanding your competitors, high-value keywords, landing pages, and messaging approaches, we can develop the best strategies being deployed. Campaigns are produced to align with all stages of you Customer Acquisition Funnel, from the Reach, Lead, and Sales components. Cold traffic campaigns and remarketing campaigns are then used to orchestrate leads and sales.
GRANULAR SEGMENTATION
Relevancy is the secret to Google Ads management. We put our expertise to work in producing segmentized campaigns. On average our accounts have a handful of campaigns, thousands of keywords, thousands of negative keywords,thousands of Ad Groups, thousands of Ads, and hundreds of Ad Extensions. This information is used to produce relevant ads, boosting performance and decreasing costs.
CONTINUAL IMPROVEMENT
We administer regular tests for optimization at weekly and monthly intervals in order to supercharge overall results. Many clients’ campaigns are still managing to improve after as much as 4-5 years of management. Account Managers may provide such tasks as Search Query Reviews, Bidding, Ad Copy Optimization, and Targeting on a regular schedule to enhance operations.
OUR 11-STEP PROCESS
GOOGLE ADS MANAGEMENT
DRIVING REVENUE, SAVING DOLLARS
Zero-in on high value keywords
We focus on the keywords that provide the highest commercial value returns. We compile the HOT buyer keywords and then rigorously test them against research and comparison-based keywords. Using competitive analysis tools, we can determine what keywords are already being targeted by your competitors.
Steal strategies already working
Your Market Map is then produced to give us an idea of best practices in your market. We lower your risk by improving on existing market trends. We’re always looking for the quickest and most low-risk techniques to implement first.
Use high converting landing pages
Your conversion rates are highly dependent on where your traffic is being sent. We will gauge the performance of your current landing pages in order to make the right recommendations for future upgrades. You may either need to have each of your high-value words given a customer landing page or we can use a dynamic keyword replacement for a singular landing page.
Best practice highly segmented campaigns
We can build a highly granular campaign structure, using top-rated industry strategies. A copywriter will be provided for the text. Our design team will focus on visuals for the remarketed ads. Meanwhile, your Google Ads management system will be tasked to set up the campaign.
Campaign aligned to your funnel
Your Google Ads campaign will be suited to coordinate with your sales funnel needs. We’ll perform calculations using our Growth Planning Model to learn which would be most profitable to spend resources on Reach, Leads, or Sales. Awareness campaigns will be designed in order to generate Reach while remarketing campaigns will maximize Leads and Sales.
Google Analytics Goals Setup
We thoroughly track and report on all lead conversion sources, so you’ll have full accessibility across the board. We also use Ads and Analytics Pixels to track conversions on-site or using landing pages. With proper tracking, we build customer audiences for remarketing.
Test to find winning approaches
Once approvals have been given to the first round of creatives, we will begin split-testing Ads with keyword targeting approaches. We often do split tests with 3 Ad Copy creative variations per ad group. Test periods are crucial to getting responsive feedback, and having the market teach us which creative and targeting approach would be the most effective.
Track the results of tests to learn
We’re always adapting and evolving with new data produced. With each new test, we’re always learning how better to respond to shifting market conditions. Your Google Ads Management system will serve as a depository of all the test data produced so that we’re all learning and growing together.
Weekly and monthly reporting
You get full control over your data, with weekly performance snapshots and far more comprehensive monthly reports.
Continual improvement on campaigns
We never stop enhancing our clients’ campaigns. Every day all campaigns are checked for key indicators. Weekly goals include target optimizations, budget optimizations, and creative optimizations. New ads are rolled out monthly, with their performance rigorously tested. We’re always finding new ways to boost the efficiency and productivity of existing campaigns.
Grow your results safely
Once we have a campaign with a proven and positive ROI, we can scale up the results as your budget allows. This phase can carry many difficulties, but we select the best practices to keep growth safe and steady.
Google Ads Management FAQs
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WHERE DOES GOOGLE ADS MANAGEMENT FIT INTO YOUR CUSTOMER ACQUISITION FUNNEL?
Google still dominates the competition when it comes to online search information, such as a user finding needing an answer for a specific query. The odds of moving a buyer to your website after they have typed in a search term with commercial intent are quite high. Meanwhile, contrast this to Facebook where you are hoping to make people aware of your product or service.
Your Google Ads management account can impact every stage of your Customer Acquisiton Funnel. We give the best advice for which stage of the funnel you should test first.
