We will begin by assessing the needs of your business in terms of objectives and relevant goals. By determining these Key Performance Indicators (KPIs), you’ll know how many leads and conversions you’re aiming for. You’ll also know the target lead or acquisition goals to be reaching for.

What divides the professionals from the amateurs is usually the amount of planning and research done in advance. At this stage, we will construct a Customer Avatar so there is cohesive agreement on who is to be targeted.

We then create a Market Map to give us insight regarding the strategies that are already working. We’re aiming to provide the fastest, lowest risk strategies to boost revenue immediately. By always aiming to find out what the established trends are, we can better learn how to improve on industry-proven techniques.

Following this, your sales funnel will be aligned to complement your Facebook advertising campaign. Using the calculations provided by our Press.Care Growth Metrics, we can identify how profitability is best increased by providing resources to the Traffic, Leads, or Sales components. Awareness campaigns will be developed to increase Traffic, while remarketing campaign efforts will optimize Leads and Sales.

Using the leading techniques in the industry, we’ll generate your campaign’s structure, targeting, and creatives. Our design team will produce the visual content, a copywriter will produce the messaging content, and your Facebook Ads Manager will create the campaign using the Facebook Advertising platform. Using Facebook Pixel, we monitor tracking data such as on-site conversions, and we build customer audiences for remarketing.

Once the approvals process has started, we can begin split testing ads to determine what techniques work best for your campaign. A typical budget tends to involve 4-5 targeting approaches, with 3-4 creative variations used within each Ad Set. The goal is to obtain instant feedback from the market in order to discover which creative and targeting approach will produce the best results.

We’re always adapting and evolving with new data produced. With each new test, we’re always learning how better to respond to shifting market conditions. Your Facebook Ad Manager will serve as a depository of all the test data produced so that we’re all learning and growing together.

Your custom dashboard gives you full control over your data, with weekly performance snapshots and far more comprehensive monthly reports. See what ads are performing best and exactly where each click ended up, i.e., purchased, left, what they viewed, and how long they stayed on any particular page.

We never stop enhancing our clients’ campaigns. Every day all campaigns are checked for key indicators. Weekly goals include target optimizations, budget optimizations, and creative optimizations. New ads are rolled out monthly, with their performance rigorously tested. We’re always finding new ways to boost efficiency and productivity of existing campaigns.

Once we have a campaign with a proven and positive ROI, we can scale up the results as your budget allows. This phase can often mean huge growth as we select the best practices to keep growth safe and steady. Make sure your operation is ready for Press.Care growth!