We begin by making sure your Google Analytics account is properly calibrated to provide the most accurate data collection. We investigate such items as UTM parameter filters, virtual pages, custom variables, client conversion funnel mapping, internal traffic IP removal, and more.

With your completed audit, we then determine the best data collection plan. We map out a plan with your team using both Google Analytics and your website. A properly set-up Google Analytics account is crucial before we are able to begin a thorough examination of the data. With this data, we can develop hypothesis in order to maximize your conversion rates.

We then set up the proper split testing software for your website in order to find the best practices to boost your lead conversion. We use such tools as Unbounce, Groundhogg, Crazy Egg, Optimizely, and Visual Website Optimizer. To capture user videos and feedback, we may also recommend qualitative tools such as Hot Jar and Intercom.

Our conversion analysis experts will evaluate your site with a broad range of metrics such as marketing channels, visitor journeys, traffic sources, device usage, and more. This allows us to find the key weaknesses that depress revenue and impede visitor engagement.

With this deep and comprehensive examination, we can provide needed recommendations to roll out next, such as the needed split testing or creating visitor segments to drive engagement with personalized content.

If our test results suggest a need to alter a page or part of a page, our conversion designers will develop and build the needed test pages to drive traffic to. We can make provisions for designs that your own team can implement, or we can have our developers do the building.

With the data analyzed and the plan in place, now comes the execution of the tests. We’ll use testing parameters developed in Step 5 to determine such things as traffic allotments, test length, and required test results for statistical modeling.

We keep thorough records in our detailed knowledge repository for a wealth of information about every single test that has been performed. When the results show a clear advantage, we will provide recommendations to roll out changes wherever your site requires it.

Each test we perform is an opening to provide new insight about the performance of your website or provide a deeper understanding of why certain segments, pages, or strategies aren’t up to par. We can learn from every single one of these opportunities in order to bolster your future strategy decisions.

With recurrent testing that evolves and adapts to new and shifting market conditions, your business will never fall behind. With opportunities provided at every test, your website can fine tune itself to the needs and desires of your customers, boosting overall performance of reach, leads, and sales.