Secure the Top Search Rank Positions

Running a dental practice is demanding and time-consuming work. You have employees to manage, an office to run, and patients to care of. Have you been maintaining a solid local SEO plan, or are you losing patients in your area to the competition?

If your appointment books aren’t as packed as you’d prefer, it’s probably a good idea to invest more in your local SEO strategy. Not only will you be able to attract new patients, but you can also attract more patients seeking procedures with higher profitability or patients who align with your specialty better.

With “near me” searches increasing by 500% in the last few years and 97% of all consumers using search engines to learn about local businesses, having a solid local SEO plan is a must for dentist offices.

The era of the phone book is over, and you must be present and active on the web as a business to be visible to potential patients. Reaching one of the top-ranking positions on local search engine results pages (SERPs) will increase your online visibility and give you more leads. If competition for patients in your area is intense, you can’t let bad SEO cause you to lose money.

With over 25 years in the industry and more than 50,000 clients served, Press.Care SEO Company knows the techniques and methods that will get your office in the coveted Local 3-Pack, the block of 3 local businesses that Google provides at the top of search results. For more information about our processes and service information, continue reading, or give us a call at 800-396-5839 to speak with one of our local SEO experts.

What Makes Local SEO Different From Standard SEO?

Your website is graded by well over 200 ranking components by Google and many of these are not made public. Google means to connect its users with the most relevant and quality results for search queries. Staying on top of Google’s algorithm is a job best handled by experts. Select Press.Care SEO Company to get in contact with a team who knows effective local dental SEO strategies that will increase your number of procedures booked.

The Importance of Local SEO for Dentists

Local SEO is what drives local search users in your area into finding your dental office for search queries involving dentists or specific services they may be seeking. Over seventy percent will visit a business within five miles of their location. You’re only running against your local competition in the area to stand out, so optimization efforts often show quicker in terms of results.

Our 4-Step Plan for Local Dental SEO

1. Keyword Research

You may be intimidated by “keyword research” as a topic, but it often starts with something as simple as starting a relevant Google search and taking notice of related search suggestions under your search bar. You’re going to need to generate a list of keywords that you presently rank for in search results, while also making sure to pay attention to the keyword rankings of your competitors.

You’re going to need to make careful considerations of keywords that patients use, so choose related keywords that are relevant to your dental office. It’s best to not prioritize the most generally used terms like “dentist.” Users could be looking for information regarding the profession, or they could be actively seeking service. You’re going to want to use long-tail keywords like “best dentist in Reno, NV” that better help connects to user intent for their searches. If you’re focusing on a phrase like “dental implant services,” you’re going to want to use relevant terms like “dental implants” with more conversational phrases like “how much do dental implants typically cost?” which will get your content to rank higher for multiple keywords. You also cannot forget to include using local information like your city, town, or regional area name to also help increase your local SEO relevancy in user searches. You’ll also need to adjust your keywords to account for trends in seasonality.

Understanding the user intent of the search is crucial to understanding how to best connect them with the services you provide. Is the patient searching for a dental product, or do they need to book a root canal? The intent of the search matters far more than the exact words being used, so understanding how your patients use search will be key. By viewing the content that ranks highly, you’ll have valuable insight into what keywords or phrases to use. You’ll then need to develop strong content that builds around the aim of your keywords.

2. Fully Develop Your Google Business Profile Page:

Once you’ve created a Google Business Profile (GBP) listing, you’ll show up on both Google Search and Google Maps results once you’ve verified your name, address, and phone (NAP). Optimizing your GBP means filling it completely out with information like your practice’s hours, your business category, and a description of your services. Google won’t show your listing without including all the information requested. You’re also going to want to include your local keywords in your site description. Once you’ve fully set up your GBP listing, it will be more likely to show up in Google’s local SEO 3-Pack, which shows the top three ranking businesses for local searches.

By encouraging your patients to leave positive reviews, your site will rank even higher. Make certain that your online directory profile information for sites like Yahoo! and Yelp is correct and up to date. If your NAP is inconsistent and Google notices, your credibility will be affected and your results may be ranked lower.

3. Create A More Valuable User Experience

Google also prioritizes a positive user experience (UX) in how its algorithm ranks content. A great way to improve the UX of your site is by posting answers to relevant frequently asked questions on Google. A great FAQ page increases your site value and makes it more relevant in searches. Increasing your credibility with Google works hand-in-hand with the credibility you gain from being seen as an authority in your field when online. By including more content like informational blogging posts and social media posts, you increase site engagement, visibility, and credibility. There are also technical considerations to make like making sure your site is mobile-friendly, navigation is streamlined, and duplicate content is eliminated. You’re also going to want to create unique service pages for each one of your unique dental services, in addition to a local page that focuses on local content. By optimizing your pages both in the front end and back end, you’ll be positioned for greater success.

4. Tracking to Stay on Top:

Knowing what your local SEO is accomplishing is critical if you intend on dominating the field. Local SEO may be less cutthroat than customary SEO services, which can be a slower burn to mature. Tracking the impact of key performance indicators like your rankings, conversions, and page traffic will be an absolute must. As your local dental SEO experts, we’ll provide you with a dedicated account manager to send you weekly and monthly reports that show you key insightful details. We also will connect you to our client portal, which gives you 24/7 access to your local dental SEO campaign.

Contact Us Today For Local Dental SEO For Your Office!

Our local SEO technicians are ready to answer your questions about elevating the visibility of your practice online. Contact us today at 800-396-5839 for further information!