Our Customer Personas are definitely the perfect tool to decide who is the customer we are targeting. By getting inside the minds of our prospective customers, we can produce campaigns that are truly unmatched. Naturally, this is when we consider the goal of the Lead Magnet. Is this at the top of the funnel in order to generate new leads or is by the bottom of the funnel in order to drive sales conversations?

Great Lead Magnets come in 5 common forms:

• Making a specific promise
• Giving a specific example, such as a case study
• Offers a specific shortcut
• Answers a specific question
• Delivers a specific discount

What steps would you take to captivate your audience to generate as much enthusiasm about your goods or service being sold? Are there any compelling stories or examples you can provide that would prove the product does what you say it does? At this point, what is the essence of what your audience needs to know about your product or service?

• The format of the Lead Magnet will be formulated by the Objectives and Need of the audience:
• Useful leads include such aspects as checklists and toolkits.
• Educational leads should include such aspects as tutorials and ebooks.
• Entertaining leads may include quizzes or giveaways.
• Community-Building Lead Magnets may include challenges, membership sites, or other groups.
• Bottom of Funnel Lead Magnets may include coupons, case studies, or free trials.

Our team of direct response copywriters provide the messaging that produces results. We use proven copy that builds emotional trust bonds with the prospective customer. This is without a doubt, the psychological edge that moves your audience further down your sales funnel.

Don’t let a shoddily-designed website get in the way of your messaging! Our skilled designers create beautiful and easy-to-use PDF documents that can instantly go to market.

With a Lead Magnet in place to be deployed, it then needs to be directed to a Landing Page to capture user details. We use a high converting Land Page to offer the Lead Magnet, which we next use to to capture the user’s details. We integrate these new leads into your CRM or automation platform for further follow up.

Surprisingly, the Thank You Page provides one of the most underrated tools in digital marketing today. Many users will download their promised Lead Magnet and then possibly never return.

The Thank You page should be a content delivery mechanism that drives prospects further down the sales funnel.

Your Lead Magnet download conversions must be accurately tracked in your Google Analytics data to best show the full picture of what drives your sales. Your Google Analytics reports will provide the most accurate understanding of what Lead Magnets are fulfilling the best returns.

By now your lead magnet has been downloaded by a potential customer. Everything has worked to the plan, so now is the time to pull them in with a hot intro offer.

We coordinate your promotional strategy in order to maximize Lead Magnet efficiency. For example, We’ll have your Lead Magnet included in your website, your marketing campaigns, and in your lead nurture follow up segments.