Customers with purchasing power can be offered such bonuses as a free quote or consultation, but what about those who aren’t ready to buy? You’re wasting lots of advertising if you are unable to build connections with your visitors.
Is your website experiencing a high rate of user abandonment? A top-tier lead magnet is an invaluable piece of free content that is custom tailored to appeal to your ideal client. This also serves as a stage as to where to exclude the people who might not be right for your business.
Lead Magnets increase conversion rates of traffic into leads. This is connected to the Drives More Leads stage of your customer acquisition funnel.