Having a well-researched list of keywords is fundamental to every winning SEO campaign. There’s a lot of vital information to be learned from how people search and what results they click on. Your industry might not be using the same phrasing as the patients who use your services. Having proper keyword research done helps you meet them at their level.

One of the most important ways to increase the rank of your website is to secure inbound links from websites with a high domain. This is critical for building your brand and increasing your referrals. Our plastic surgery SEO company staff will get your content ranked higher on Google by having a better-indexed site. You’ll reach more customers and convert more leads into paying customers.

The most important weapon in every digital marketing campaign is well-written, unique, and engaging content that keeps your audience on your site pages. It’s just as important to write for search engine indexing bots as your customers. SEO content writing means having simple, clear, and effectively written material that resonates with your chosen audience.

More and more business searches are done online, particularly in the last few years. Your pages need to be optimized to be best ‘understood’ by Google’s search algorithm. By tweaking and tuning elements like meta-tags, alt-text, and images, Google will rank your sites higher. On-page SEO can be critical for increasing such metrics as ranking, click-through rates, and conversion rates.

If your business doesn’t show up on the first page of a search, you might as well not exist to that person. Very few online users will travel to the second page and most users will choose one of the three businesses provided in the Google Local Pack. Having local SEO is crucial for driving more customers to your practice location. We’ll claim and set up your Google Business Profile, optimizing them thoroughly.

Your backend systems need to be just as well-maintained as the front end. Having your infrastructure in peak performance may sound dull, but it’s very critical that search engine sites like Google and your site will be able to communicate with each other the best. Our plastic surgery SEO company staff will fine-tune elements of your sites like page speed, schema, and URL structure.

Does your practice have multiple locations to better serve clients in different regions or for different specialties? Press.Care SEO has enterprise-level tools that will serve the needs of your plastic surgery practice as a brand as well as grow your unique office locations. We make use of geo-tag content, optimize your profiles for services like Google, and curate your local office locations.

There are few tools as powerful as Google Analytics in terms of benchmarking the success of your online campaigns. This critical data can measure how your customers are engaging with your site. Using this information can lead to better decisions about your future campaigns. The more you get out of your Google Analytics data, the stronger your future marketing plans will be.